At MÄNN Skincare, it’s never been about following trends. It’s about creating a brand that respects men’s time, skin, and standards. Founder Ken Hoellmann opens up about the journey, the mission behind MÄNN, and why it’s built to serve the modern man.
Q. What led you to skincare?
It began with personal experience. Like many men, I dealt with skin challenges in my teens that affected my confidence more than I realised at the time. Discovering the right skincare made a real difference—not just to how I looked, but how I felt about myself.
As my career evolved, I spent years travelling extensively. Constant shifts in environment, routine, and climate started to show up on my skin. That’s when skincare moved from being a nice-to-have to something essential—for resilience, for wellbeing, for showing up at my best.
Later, while consulting for a global cosmetic science school, I gained deeper insight into formulation, ingredients, and what actually works. That experience was the turning point. It gave me the clarity—and the conviction—to build something new. That’s where MÄNN began.
Q. Why launch MÄNN—and why now?
Men’s skincare has long been dominated by vague, all-in-one solutions. Products made to tick a box, not to make a difference.
But things are changing. More of us are taking skincare seriously. We’re building routines. We want performance. And we want brands that speak to us—not down to us.
MÄNN was never created to blend in. We’re not about adding to the noise. We’re here to lead—with science-backed formulations, high-performance natural ingredients, and a perspective that respects men’s skin and lifestyle.
Q. What makes MÄNN Skincare different?
We don’t just claim efficacy—we certify it. Every MÄNN product contains active ingredients in proven, effective concentrations, verified by independent cosmetic scientists through our CosmEthically ACTIVE certification.
From Cactus Kefir PHA to NovoRetin™ and Solastemis™, we use forward-thinking, natural actives that work with your skin—not against it. Our ingredients are advanced, our sourcing is ethical, and our results are visible.
This isn’t skincare filled with fluff. It’s skincare that works hard—just like you.
Q. Talk us through the MÄNN product line.
MÄNN is designed to give men everything they need—and nothing they don’t. A high-performance, no-fuss routine built on synergy and results.
Daily Detox Cleanser
This is your foundation. Cactus water, aloe vera, and bamboo water cleanse without stripping, while prepping the skin to absorb what comes next.
Age Defense Light Day Cream
Packed with niacinamide, Solastemis™, and hyaluronic acid, this cream defends against daily stress, keeps moisture in, and helps reduce signs of fatigue and ageing.
Regenerating Moisture Night Cream
An overnight reset. With melatonin liposome, TiMOOD™, and desert date seed oil, this cream supports the skin’s natural renewal process while you sleep.
Dual-phase, triple-action Resurfacing Peel
Used 2–3 times per week, this peel smooths, refines, and clears the way for better absorption. AHA fruit acids, willow bark extract, and squalane work in tandem to visibly improve texture and tone.
Each formula is effective on its own—but they’re even more powerful together.
Q. You often talk about redefining men’s skincare—what does that mean to you?
For too long, skincare was seen as optional for men—as if our skin didn’t need attention. But men’s skin has its own challenges. It’s thicker, oilier, and exposed to stressors just as much as anyone’s.
MÄNN isn’t here to teach men how to care for themselves—it’s here to equip them with products that make sense, that feel good to use, and that fit into real lives.
We’re breaking outdated perceptions. Skincare is self-care. And self-care isn’t soft. It’s strength.
With MÄNN, men get to show up for themselves without needing to explain why. It’s practical, it’s powerful, and it’s personal. That’s what sets us apart—and why we’re just getting started.
For the modern man.
MÄNN Skincare is where performance meets purpose. Designed with intent, backed by science, and created to fit into the life you’re already living. Explore the range at mannskincare.com.
