Male grooming has traditionally comprised the daily chore of the razor and a quick splash of aftershave, along with a routine barber’s visit. This served mankind well for decades, centuries even.
In the 1960s came “Mad Men” advertising targeting loud and clear that last bastion of the personal care industry - men. Men’s grooming products went from strength to strength; so much so that men were spoiled for choice by the ‘70s. Back then, the advertising was aimed as much at women as the influencers - and shoppers - in their life.
Thankfully, things have moved on from these stereotypes. Even the after-shave has almost been consigned to history. But what has evolved to replace them?
There is a next generation of men’s grooming taking shape. Now, you come across plenty of chat about men’s selfcare, self-esteem, well-being and health.
Men are talking about their personal care - and at MÄNN, we’re talking too. Because there are plenty of misunderstandings about men’s skincare - its role, reason and results.
How is MÄNN a revolution in men’s skincare?
The answer is simple. If you dive under the bonnet of many men’s skincare products today, you will find formulations motivated by marketing not methodology.
While unremarkable, basic, cheap “filler” ingredients may make men’s skincare products, they don’t necessarily make a difference to men’s skin.
With the skin the largest organ of our bodies, as men, we should care for it as much as we do any other aspect of our well-being, health and appearance.
MÄNN Skincare exists as the next-gen of men’s grooming; a capsule of performance skincare products that make sense to the time-pressed man, make a real difference to his skin, and make his self-care effortless.
Here's why we’re redefining men’s skincare with our MÄNN Approach.
Science-backed solutions: Trustworthy and effective skincare
With ever more online and in-store space being taken up by men’s grooming products, it can be difficult to know which brands and products to opt for and trust to work. The easy route would be to use those cheap, largely synthetic filler ingredients.
That, however, is not our ethos.
At MÄNN Skincare, we go straight to the heart of matter by prioritizing the quality of our formulations. We dig deep into the science that supports ingredient claims. We understand how to formulate products harnessing ingredient properties in synergy to create results-driven skincare.
Whether a customer reads up on the ingredients or not, we believe in providing the optimal ingredients for the task at hand. We don’t take shortcuts, but do use a minimal palette of powerful ingredients - the ones that matter.
Each product has undergone rigorous testing and research to create precision products with a laser-like focus on performance. With MÄNN, you can confidently invest in skincare solutions that deliver tangible results.
Mann uses only high-quality, natural ingredients
Embedded also in MÄNN Skincare lies a commitment to natural ingredients and sustainability. We use only the finest botanical ingredients in our range to ensure your Mann skincare routine is unburdened, and a definitive step towards healthier skin.
Our products blend timeless ingredients such as soothing Aloe Vera and hydrating Hyaluronic Acid with cutting-edge additions like Melatonin Liposome, harnessing nature's power to nurture and replenish the skin.
No man is an island in this interconnected world, and no skincare product should be either in its journey from botanical to bottle. At Mann, we think through the sourcing of our natural ingredients carefully to ensure we have viable, sustainable and trusted partners from field to formulation.
Personalized experience: Tailored solutions for individual needs
Men’s skin is thicker, has more collagen and is prone to more sebum production than women’s. As men, we part ways not only with women, but also among ourselves. No two men are alike, and neither are their skincare needs.
MÄNN Skincare recognizes this diversity and offers solutions tailored to individual concerns. Whether you're battling acne or combating signs of aging, our range of products caters to these skincare challenges and more, ensuring that you can achieve your own skin results.
Just one example of this in action is our Resurfacing Peel. Formulated with a high-performance blend of 5 fruit-enzyme exfoliants, along with other specially-chosen actives, it is devised as a solution to oily and acne–prone skin, as well as being fit-for-purpose for mature skin as it reduces the visible signs of aging.
Next-gen effectiveness in luxury skincare
MÄNN’s products cater to men who seek out ease, efficacy and indulgence in their skincare, and simply don’t have time to waste. Our capsule range offers high-performance skincare that’s just as surefast and speedy a routine as that familiar old daily slather and shave.
With MÄNN Skincare, gone are the days of bland, utilitarian men’s skincare products, and gone too are those that are over hyped and feed hollow promises.
MÄNN space: A community for men’s grooming and self-improvement
MÄNN Skincare recognizes the importance of community engagement and will be active in fostering discussion dedicated to advice on men’s grooming, self-esteem and self-improvement.
It is an non-negotiable imperative of MÄNN to empower men to make their own decisions on how they care for their skin, rather than be pressured by conventions and customs or constricted by stereotyping.
Ultimately, MÄNN Skincare is more than just a collection of products - it’s a forum for a sense of belonging and camaraderie focused on giving a next generation of men their own voice - rather than imposing on them a marketing-bred version of themselves.
Try all the MÄNN products with the 3 Day Skin Renewal Kit and follow MÄNN on Instagram.
