Beautyworld Middle East is the region’s most influential beauty and wellness event—where innovation meets global ambition.
In 2025, MÄNN Skincare proudly steps onto this stage, marking a new era for men’s skincare and signalling that men’s beauty is the next big segment.

Why Beautyworld Matters

Hosted in Dubai, Beautyworld Middle East brings together leading brands, innovators, and industry experts from across the world.
It’s a platform where trends are set, partnerships are forged, and future leaders are discovered.
For a UAE-born, European-made men’s skincare brand like MÄNN, this event is more than an exhibition—it’s a statement of intent.

Beauty Beginnings: Spotlight on Innovation

MÄNN Skincare will be featured in Beauty Beginnings, a curated area dedicated to bold, emerging brands shaping the future of beauty.
Being selected for Beauty Beginnings is recognition of our commitment to:

  • Science-driven formulations powered by neurocosmetics

  • 100% natural origin ingredients certified for cosmetic active contents

  • A modern, confident approach to men’s skincare that goes beyond routine

This debut reinforces MÄNN’s mission to elevate men’s skincare in the Middle East and beyond.

On Stage: Men’s Beauty – The Next Big Segment

Founder and co-formulator Kenneth Hoellmann will speak on the panel “Men’s Beauty: The Next Big Segment,”
sharing insights on:

  • Why men are breaking stereotypes and investing in high-performance skincare

  • The science of neurocosmetics and how it supports both skin and mind

  • How the Middle East is shaping global trends in men’s beauty and wellness

This session will spotlight MÄNN as a thought leader in the fast-growing men’s beauty category.

Finalist Recognition

MÄNN Skincare has also entered the Pure Beauty Global Awards 2025, a dedication to performance, innovation, and men’s wellbeing.
We are proud to announce that we are finalists for Male Grooming Product of the Year, with our Resurfacing Peel.

What Visitors Can Expect

At our stand in Beauty Beginnings, visitors will experience the complete MÄNN Skincare range:

  • Daily Detox Cleanser with microbiome-friendly cactus kefir

  • Age Defense Light Day Cream with Solastemis™ and NovoRetin™

  • Regenerating Moisture Night Cream powered by TiMOOD™ and Melatonin Liposome

  • Dual-phase, triple-action Resurfacing Peel in convenient single-use sachets

  • 3 Day Skin Renewal Kit—the perfect introduction to the brand

Interactive product textures, ingredient stories, and real-time consultations will show how nature and science combine to deliver visible results.

Looking Ahead

Participation in Beautyworld Middle East marks the next chapter in MÄNN’s journey:

  • Retail Expansion: Introducing the brand to high-end retailers across the GCC, Europe, and the UK.

  • Community Growth: Building a global network of men who value performance, wellbeing, and confidence.

Join Us in Dubai

Beautyworld Middle East 2025 runs in October at the Dubai World Trade Centre.
Visit the Beauty Beginnings section to meet founder Kenneth Hoellmann, explore our products, and experience skincare crafted for the modern man.